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August 26, 2008

Bratz Gets Off Easy; Mattel Sulks

A jury in Riverside awarded Mattel, the doll-making giant, $100 million in damages against MGA Entertainment over similarities between its "Bratz" doll franchise and the Barbie products of Mattel, Marc Lacter reports. That award is far less than the $2 billion award sought by the El Segundo-based toymaker.

MGA Entertainment, along with Avi Arad and Lions Gate, made last year's "Bratz" movie, which took in a paltry $10 million. But I guess they can now go make a sequel.


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